Where: Fleisch + The Bar (8210 106 Ave. NW | Edmonton)

Free street parking is available and venue is accessible.

Cost: cost includes professional development session, breakfast and entry to win a door prize!

• $40 for IABC members
• $35 for students
• $60 for non-members

As communicators, we want everything we do to hit the mark. But nailing a great strategy and producing award-winning work doesn’t just happen – it takes a strategic mindset. If you’re a communicator looking to develop your strategy chops through the lens of an award-winning case study, then this is the professional development session for you!

On Friday, November 3 join EPCOR’s Glass of the Sask project leads Margaret Bradford, Senior Advisor and Tim Starchuk, Brand Manager to learn about the role that risk, innovation, relationships and research played in the award-winning Glass of the Sask campaigns.

EPCOR’s Glass of the Sask initiative earned an IABC Gold Quill Award and Capital Award, as well as awards from the Advertising Club of Edmonton for innovation, packaging and non-traditional advertising. Through strategic partnerships with local restaurants, events and influencers, EPCOR celebrated some of the things that make Edmonton a unique place to live, including their award-winning tap water and the North Saskatchewan River.

Learn key strategy principles that we can apply to our own work.

This IABC Edmonton professional development event will benefit you, no matter what stage of your career. You’ll learn key strategy principles that you can apply to your own work, whether or not you ever apply for an award.