IABC Edmonton Leadership

Code of Ethics

Professional communication carries responsibility.

As members of IABC, we are guided by a shared code of ethics that upholds honesty, accuracy, respect, and accountability in the work we do.

These principles help ensure our communications serve the public interest, reflect professional standards, and strengthen trust across the communities we serve.

Why This Matters

The IABC Code of Ethics exists to guide how communicators practice their profession. Whether working in public, private, nonprofit, or agency environments, members are expected to communicate with integrity, respect the law, and uphold the trust placed in our work.

Core Principles

  • I am honest. My actions bring respect for and trust in the communication profession.
  • I communicate accurate information and promptly correct any errors.
  • I obey laws and public policies; if I violate any law or public policy, I act promptly to correct the situation.
  • I protect confidential information while acting within the law.
  • I support the ideals of free speech, freedom of assembly, and access to an open marketplace of ideas.
  • I am sensitive to others cultural values and beliefs.
  • I give credit to others for their work and cite my sources.
  • I do not use confidential information for personal benefit.
  • I do not represent conflicting or competing interests without full disclosure and the written consent of those involved.
  • I do not accept undisclosed gifts or payments for professional services from anyone other than a client or employer.
  • I do not guarantee results that are beyond my power to deliver.

Our Commitment

Ethical communication is not optional. It is the foundation of trust, credibility, and professional leadership.