IABC Edmonton 2019-20 Board of Directors
The men and women of IABC’s Edmonton board come from all levels and backgrounds, sharing a love for business communication and a belief that professional development should be exciting, inspiring, and fun.
Our volunteer board is voted on annually at the annual general meeting. Make sure you come out! It’s a great time, and your vote is important. The board leadership is a trinity role, with an individual serving one year as executive vice-president, one year as president, and one year as past president.
If you have a general inquiry for the board, contact us.
And be sure to check out our Board Update for the latest board or chapter news.
PresidentMegan Thorburn, CMP
Megan is proud to lead a talented and strategic team of communicators as Manager, External Communications at EPCOR, leveraging nearly 15 years of experience in journalism, communications, issues management and stakeholder & government relations. She has been involved with the IABC community since joining as a student way back when, and has been a board member since 2014.
A passionate advocate for our #yegcomm and #yegPR family, when Megan isn’t happily working away on IABC-related things, she can usually be found nerding out on board governance research, staying active with her family or watching trashy television. That being said, she always has five minutes to chat — so feel free to connect!
Vice PresidentSuzanne Pescod
Suzanne Pescod is the Marketing and Communications Director with the Ronald McDonald House Charities Alberta which includes three (soon to be four) Houses across the province and Canada’s only Ronald McDonald Care Mobile. Her previous experience in marketing and communications has included working for the construction and oil and gas sectors, as well as a couple of years working in the world of professional sports. Suzanne has presented at several conferences around Alberta and B.C. on the topics of communications, storytelling, media, and more.
Past PresidentAmanda LeNeve, CMP
Amanda LeNeve, CMP is currently the past president of IABC Edmonton, having served on the board for six years. With more than 13 years of experience in the communications field, she now manages the external communications team at Servus Credit Union, where they support the organization in its purpose of shaping member financial fitness.
Senior Director, AdministrationElizabeth Bunney
Elizabeth Bunney is an Employee Communications Specialist with Servus Credit Union where she gets to make a difference in the realm of employee experience. Her previous roles include marketing and communications, as well as social media management. Elizabeth is passionate and powerful, sharing the positive personal experience she’s had with our professional association with others by encouraging them to try it out and learn more. She is an exemplary strategic planner, event planner, crisis and issues manager, relationship builder and key-message developer. When not involved with IABC, you can find her cheering on her two sons in their latest achievements while experiencing all that Edmonton has to offer.
Senior Director, FinanceNicole Monaco, CMP
A marketing leader with 15 years experience working in Canada, the US, and Europe, Nicole leads audience engagement and channel strategy, business impact campaigns and brand building to help organizations take their marketing and communications to the next level. Nicole is designated a Chartered Marketer by the CMA and is thrilled to be part of the 2018-19 IABC Edmonton board. Originally from Toronto, Nicole has called Edmonton home since 2013 where she enjoys the community, cultural and commercial activities that are unique to our city.
Senior Director, ProgrammingHilary Anaka
Hilary is a communications professional with experience in both the corporate and non-profit sectors. As communications manager at Finning, she spends her days communicating with 4,500 employees, customers and communities across Western Canada. As a proud Edmontonian and a strong believer in giving back, Hilary is excited to be joining the IABC Edmonton board. She is also a board member with YWCA Edmonton and has also volunteered with Edmonton Police Service’s Victim Services Unit, the Zebra Child Protection Centre and the Edmonton Folk Music Festival. She recently earned her Master of Arts in Professional Communication at Royal Roads University in Victoria.
Senior Director, Marketing and CommunicationsAlexandra Hryciw
A born and raised Edmontonian, Alex is a city builder at heart. As the Director of Strategy and Stakeholder Relations for Innovate Edmonton, Alex is committed to growing and diversifying the city’s economy through technology enablement with the belief that an innovative city is a prosperous city. She leads an agile team to optimize the Vice President’s role including: political strategy and advising, emerging issue response, tactical stakeholder engagement and communications and marketing material. Formally the Communications Advisor to Mayor Don Iveson, Alex is well positioned to drive policy and positioning to excel Innovate Edmonton’s success. She has an affection for all things #YEG. When you can pull her attention away from her phone, you can always find her out in the city.
Senior Director, MembershipTerese Brasen
Terese is the owner of Brasen Communications. She is an accredited communicator and a member of the international Blue Ribbon panel, which judges IABC’s Gold Quill awards. Her 40-year communications career has included marketing and campaign communications, change communications and employee engagement. She has published extensively in magazines, won numerous awards, written myriad speeches, created content for websites, edited and taught at MacEwan University.
Terese holds a master’s degree in creative writing from Cedar Crest College in Pennsylvania. Outside of work and IABC, she writes fiction and creative nonfiction.
Senior Director, VolunteersRachelle Tedder, CMP
Rachelle Tedder is the Senior Director of Enterprise Communications at Servus Credit Union. She is a writer at heart with a passion for people-centric decision-making and a budding interest in change management. Rachelle enjoys meeting new people, learning about new technology in the communications and workplace fields, and tries really hard not to break the interweb. Intranets and employee engagement are Rachelle’s latest areas of focus at work. Outside the office you’ll find her at the side of a soccer pitch cheering on her favourite player, her son Evan, or at a local farm watching her older son horseback riding. When not being Mom, Rachelle will be at a local market, cafe or shop supporting local entrepreneurs and businesses buying way too much jewelry, clothes and delicious treats. Look for Rachelle on LinkedIn, Twitter or IABC’s Hub and say hello today!
Senior Director, Special ProjectsElizabeth Gusnoski
Elizabeth Gusnoski is an independent consultant, bringing order, efficiency and clarity to big messy websites and intranets, helping clients make the most of their digital investments. She loves tackling tricky problems in the space where technology and people meet, and is excited to return for her third year on the board in this ambiguous “Special Projects” role. When not working, you’ll find Elizabeth in her garden, halfway up a mountain, or causing chaos on the roller derby track.
Jesse is a Digital Marketing and Content Manager with Finning Canada. He’s previously worked in the tourism and software industries in a variety of companies across Edmonton. He has a strong background in marketing and communications and recently graduated with an MBA from the University of Alberta.
When Jesse’s not working, you’re likely to find him playing sports like hockey, football, ultimate frisbee, golf or snowboarding. He’s also a proud born-and-raised Edmonton and has a dog named Mearas and a cat named Jasper that keep him busy.
Director, Jobline and Email MarketingHiba Kamal-Choufi
Hiba is a communications professional with extensive experience in writing, social media, and research. She previously worked with large organizations, including the University of Alberta, the United Nations Association, Shaw TV, and Schlumberger Canada.
Hiba is currently a freelance writer with passion for digital media and exploring how online platforms can transform the communications industry. As she completed a master’s degree in communications and Technology from UAlberta, Hiba studied the impact of Twitter on Canadian journalists. She also holds a graduate degree in International Relations and Bachelor of Journalism from Beirut, Lebanon.
Hiba’s journey with IABC started as a volunteer coordinator in 2017. While she enjoyed her role working with volunteers, she’s excited about joining the IABC Edmonton board as a Director, Jobline and Email marketing.
Director, ContentLaura Konsorada
Laura Konsorada is a Senior Advisor at EPCOR focusing on employee communications and culture. She has an extensive background in marketing and communications and is passionate about making an impact through writing, strategic campaigns and creating memorable audience experiences.
Laura joined the IABC Edmonton board in 2015 and has continued to develop a valuable relationship with IABC both locally and internationally ever since. She’s attended IABC World Conferences, Canada West Regional Conference, a multitude of local events and even won a Gold Quill Award. She plans to write her CMP certification exam in 2020.
Director, WebsitePaige Lawson
As External Relations Advisor at Shell, Paige is responsible for strategic communications planning, stakeholder engagement, and community outreach. Before joining Shell this past year, Paige served in various communication roles for Alberta-Pacific Forest Industries Inc., Canadian Forces Morale and Welfare Services, and CTV News Toronto.
Certified in Prosci™ Change Management and trained in IAP2 Public Participation, Paige enjoys engaging in meaningful dialogue with stakeholders to better assist companies in implementing corporate change.
Having taken the lead on the website redesign in Paige’s last two positions, she is ready to dive in as Website Director with IABC Edmonton and looks forward to exploring new ways to share content and engage with members on the web.
Director, Social MediaKatie Fitzgerald
Katie is a fourth year Bachelor of Commerce student at the University of Alberta with a major in Strategic Management & Organization and a minor in Marketing. Her interest in marketing stems from her love of being creative and finding new and intriguing ways to tell stories. She has a passion for photography and videography and is constantly looking to improve her skills. When she is not working on the next social media post for IABC YEG, she is either planning wish enhancement activities with the Make A Wish Foundation or taking her dog, Scooby, for long runs.
Director, Member RelationsSabra Saleh
Sabra Saleh is a Public Affairs Specialist at Syncrude Canada Ltd. focusing on internal communications and employee engagement. Sabra has over 15 years experience in communications and a passion for writing and telling an authentic story. She is an enthusiastic global citizen who has worked with organizations in the private, public and non-profit sectors locally and internationally. As a returning member of IABC Edmonton Board, Sabra looks forward to networking with her peers in the communications industry and meeting new ones. In her free time, Sabra volunteers for the Bouganvilla Community Foundation and the Zanzibar Association for Youth Education and Empowerment, both non-profit organizations based in Tanzania.
Director, Student DevelopmentAriane Monaco
Ariane is a public relations professional with a broad background in communications and business, and significant multicultural experience. Having lived in Edmonton since 2015, she is completing her master’s degree in Communications and Technology from the UofA. As a new member of IABC Edmonton Board, Ariane can’t wait to put her passion for helping others into practice, positively engaging students with IABC opportunities and creating a practical and meaningful experience for them. When not with her friends and family (online or offline), you can find Ariane with a good coffee while reading a book or binge-watching tv shows.
Director, Member ResearchChelsea Lewis
Chelsea holds designations as both a Communications Management Professional and Certified Change Management Professional. Currently, Chelsea is using her communications and employee relations skills to take on the role of Change Manager for Aurora Cannabis, while working as a freelance communications consultant and yoga instructor in her spare time. As a recent new resident to Edmonton, Chelsea is excited to be joining the IABC Edmonton board to connect with communications professionals and her new city.
Director, MentorshipElizabeth Tadman-Kickham
Elizabeth Tadman-Kickham is a marketing and communications professional with experience in government, non-profit, freelance and the private sector. For the past six years, she has worked for Strathcona County’s Recreation, Parks and Culture department. Elizabeth is a proud volunteer and community builder who has been a Big Sister for over eight years. Because of her experience with Big Brothers Big Sisters and her past work experience coordinating a mentorship program for The City of Calgary, Elizabeth is ecstatic to join the IABC Edmonton Board as Director, Mentorship.
Director, CertificationJackie Sargent, SCMP
Jackie Sargent, SCMP, is an award-winning and globally certified Strategic Communication Management Professional with over 15 years of communications experience primarily in the public sector. In 2019, Jackie launched her own business, Jackie Sargent Communications, and offers a wide range of services, from large-scale project plans, policy development, and communications audits, to tactical support such as writing, social media, and media relations assistance.
Jackie previously volunteered on the IABC Edmonton Capital Awards planning committee and spent two years as the Director, Professional Development and Sponsorship, for the IABC Canada West Region Board.
As a self-employed professional, Jackie is able to spend time at her acreage home with her three dogs and two potbelly pigs, while coming up with new reno project ideas for her husband.
Director, EventsAmanda Morris
Amanda lives by the motto “Life is about people, not stuff.” While studying at MacEwan University, she joined IABC to meet like-minded industry professionals. She is currently the Communications and Development Coordinator for Cornerstone Counselling Centre, a non-profit that provides professional mental health services to all Edmontonians. In her role, Amanda has the privilege of connecting with donors and planning exciting fundraising events- a perfect blend of her marketing and public relations experience. In her free time, you can find Amanda exploring downtown, swimming, or spending time with family and friends.
Director, Capital AwardsMahum Chaudhary
Mahum is the Project Manager for the Kaye Edmonton Clinic and Ambulatory Care at the University of Alberta Hospital. She comes to the Board with a strong healthcare and non-profit background, with years of event planning, project management, and program development experience. She was introduced to IABC Edmonton while attending her first Capital Awards gala in 2017 and is excited to take her turn at the helm. Mahum thrives on working with people, while being an enthusiastic and energetic advocate for education, collaboration, and inclusion. In her free time, she enjoys cooking, exploring local trails, and a lot of strong coffee.