Whether or not you’re aware of it, you have a process for coming up with creative ideas. There’s a structure to creativity. It doesn’t just happen. 

But because you’re not aware of your process (and perhaps because you’ve never reverse-engineered it to teach it to others), you may feel as if you’re playing the lottery each time you try to generate concepts, angles or hooks.

When you have a structure to rely on, you can turn creative chaos into creative confidence. In fact, rather than being a constraint, a framework can kick the door to creativity right off its hinges. Join Tiffany Markman, an award-winning international writer and speaker to learn more about her “Micro-Focus Methodology” which helps her to develop clever, compelling and relevant ideas that never seem to run dry — and she’s agreed to share it with us!