IABC Edmonton Programming
Stratory
Stratory is IABC Edmonton’s professional development
series focused on the intersection of strategy and storytelling.
Built for communicators who want to think more critically about their work, each session explores how strong ideas are shaped, framed, and delivered in ways that resonate. From strategic planning to narrative development, Stratory is designed to help you elevate both how you think and how you communicate.
Format
In-person Networking
Who It’s For
Communicators, marketers, PR professionals, students and emerging communicators
Focus
Strategy, storytelling, and professional development
Strategy
Strategy, storytelling, and professional development
Location
Edmonton (with select virtual sessions)
Where Strategy Meets Story
Strong communication is never just one or the other. Strategy without story lacks impact. A story without a strategy lacks direction. Stratory brings both together.
Through expert-led sessions, practical discussions, and real-world case studies, the series explores how communicators can craft work that is not only effective but meaningful. Each session is designed to give you tools you can apply immediately, while also challenging how you approach your role as a communicator.
What to expect
Each Stratory session is built to be focused, practical, and immediately useful.
Practical Insight
Learn frameworks, tools, and approaches you can apply directly to your work.
Expert Perspectives
Hear from experienced communicators shaping strategy and storytelling across industries.
Real Application
Explore case studies and examples that connect theory to practice.
Who is it For?
Stratory is designed for communications, marketing, and PR professionals at all stages of their careers. Whether you are refining your approach or looking to deepen your strategic thinking, the series offers a space to grow alongside peers in the field.
Past Sessions
A look at recent Stratory sessions and conversations.
Join A Future Session
If you are looking to strengthen your strategic thinking, sharpen your messaging, and connect with other communicators, Stratory offers a place to start.