Board of Directors

Cheryl Feldstein is a communications professional with over 20 years of experience in the nonprofit sector. She holds a Bachelor of Arts in Interdisciplinary Studies, majoring in Professional Communications, a Business Marketing Diploma, and a Social Work Diploma. Her expertise lies in strategic communications, stakeholder engagement, and public relations, with a strong focus on creating impactful narratives that drive organizational growth and community engagement.

Over the span of her career, Cheryl has worked and volunteered throughout the nonprofit sector. From health to post-secondary education, to social services to animal welfare, her extensive experience provides her with a comprehensive understanding of community needs, the interconnectedness of systems, and the profound impact of storytelling. She believes in the power of effective communication to transform organizations and communities. In her current role as Director of Strategic Communications & Policy at the Edmonton Chamber of Voluntary Organizations (ECVO), she works tirelessly to ensure that every voice is heard and valued.

Shannon Droeske is a professional meaning-maker (aka strategic communicator) who’s deeply curious about how culture, leadership, and language shape the way we move through the world. Over 15 years spent across agencies, private companies, and nonprofits (plus enough certifications to wallpaper a modestly sized house) have taught her a few things… Like how communication is a foundational living system that influences whether we feel seen, heard, and valued as we relate to each other across society. And that what happens between the lines matters most because the stories we tell (and the structures we build around them) impact more than just the bottom line—they influence everything from individual well-being to the long-term success of our communities.

In short, Shannon’s work lives at the intersection of strategy, culture, and care. Whether she’s helping brands go from likable to livable or managing change, she specializes in navigating the messy middle—where good intentions meet complex reality. Her approach is rooted in empathy and curiosity, driven by a stubborn belief that we can make commerce less extractive and more human.

As Hoopla’s Creative Director, Colleen is responsible for making sure whatever we’re doing is visually impactful, tells a story, and stands out against the relentless noise we all face in today’s marketing. She has a remarkable talent for putting people who have never sat in front of a camera at ease and drawing emotions they didn’t even know they had out.

She’s also been known to stuff her face with cheesies to get a point across. This all translates into compelling, emotionally charged videos that resonate with audiences. Colleen is also the editor-in-chief at Hoopla. She manages all of our post-production, spending hours locked in a dark room scrubbing through footage to build unforgettable stories.

Priyanka is a marketing and communications professional with more than a decade of experience across the for-profit and non-profit sectors. A Bachelor of Commerce graduate from the University of Alberta, she currently works at the Glenrose Hospital Foundation, leading the organization’s marketing, communications, and signature events. 

Her career has spanned healthcare philanthropy, arts and culture, community investment, and sponsorship marketing, with experience working in both corporate and agency environments. Throughout her career, she’s been driven by a passion for connecting people to causes, ideas, and opportunities that drive impact. 

People are at the heart of Priyanka’s work. She believes that strong relationships are the foundation of effective communication and finds the greatest fulfillment in building authentic connections and helping others thrive. Through her involvement with IABC, she looks forward to expanding her professional community, learning from fellow communicators, and giving back to the profession in a meaningful way.

A seasoned advertising professional and relationship manager extraordinaire, Kiri, current Vice President of Client Services and Partner at FKA, has more than 20 years of experience in marketing and communications from both the client side and agency side. She has led the Client Service team at FKA for over a decade and understands how collaborative, strategic and goal-focused client relationships can enhance a project’s success. Over the course of her tenure at FKA, she has worked on countless campaigns for national retailers, financial institutions, provincial and local governments, not-for-profit organizations and local success stories.

Kiri worked previously at Alberta Innovates Health Solutions, the City of Edmonton and Calder Bateman Communications and has served as Board President for both the Advertising Club of Edmonton (ACE) and the Centre for Autism Services Alberta. She has a Communications and Advertising Accredited Professional (CAAP) designation from the Institute of Communications Agencies, and is pleased to continue her community-focused work as a member of the IABC Edmonton board.

For more than 13 years, Marina Afonso has worked in communications across agency, nonprofit, and post-secondary environments, helping organizations turn complex ideas into stories that people can connect with.

Her career has included work with national consumer brands such as Ruffles Canada, Tostitos Canada, and Revlon Canada, as well as community-focused organizations, giving her a broad perspective on how communication shapes engagement across very different audiences.

Today, Marina is a Marketing & Communications Strategist at NAIT, supporting alumni and advancement communications. In this role, she helps strengthen relationships across the NAIT community through storytelling that builds alumni pride and demonstrates the impact of donor support.

Outside of work, she spends time with her two young children, usually with a good book close by, a strong cup of coffee in hand, and a pun she’s convinced is funnier than it actually is.

Andrew MacKendrick is an external and political communications expert with more than 15 years experience. Throughout his career in communications, Andrew has worked in fundraising and community events in the Greater Toronto Area, as a Press Secretary and Director of Communications on Parliament Hill in Ottawa, in external relations with Alberta’s engineering and geoscience regulator, and is currently the Executive Director of Communications & Tour with the Alberta NDP Caucus.

Andrew is thrilled to continue serving on the IABC Edmonton Board to help strengthen our local community and connect with other great communicators in the city. In his spare time, Andrew enjoys running, travelling, and checking out everything Edmonton has to offer.

Pam Dmytruk-Lebel is a strategic communications leader with more than 15 years of experience helping organizations communicate with purpose, clarity, and heart. Her career spans broadcasting, government, higher education, and corporate environments, giving her a unique ability to simplify complexity, inspire action, and support people through meaningful change.

Throughout her career, Pam has guided high-impact initiatives, from enterprise IT transitions to large-scale engagement strategies, leadership communication programs, and culture-building efforts that bring teams together. A former Canadian Armed Forces medic and an educator who taught overseas for seven years, she blends curiosity, empathy, and practical insight into everything she does.

Pam is genuinely excited to join the IABC Edmonton Board as Senior Director, Programming. She looks forward to creating standout learning experiences, strengthening professional connections, and championing a vibrant community where communicators feel supported, energized, and proud of the work they do.

Shantanu Parmar is a communicator and storyteller with a background in literature and public relations. Curious by nature and passionate about connecting people, he brings a creative approach to sharing stories that educate, engage, and inspire. With a degree in English Literature and a Public Relations Diploma from MacEwan University, Shantanu finds ways to bridge ideas and audiences—making complex concepts accessible and meaningful.

Currently supporting marketing and communications efforts with the Edmonton Region Hydrogen Hub, he is focused on sharing the story of a sustainable hydrogen future, connecting stakeholders, and supporting initiatives that drive economic growth across the Edmonton region.