Board of Directors

As Hoopla’s Creative Director, Colleen is responsible for making sure whatever we’re doing is visually impactful, tells a story, and stands out against the relentless noise we all face in today’s marketing. She has a remarkable talent for putting people who have never sat in front of a camera at ease and drawing emotions they didn’t even know they had out.

She’s also been known to stuff her face with cheesies to get a point across. This all translates into compelling, emotionally charged videos that resonate with audiences. Colleen is also the editor-in-chief at Hoopla. She manages all of our post-production, spending hours locked in a dark room scrubbing through footage to build unforgettable stories.

Cheryl Feldstein is a communications professional with over 20 years of experience in the nonprofit sector. She holds a Bachelor of Arts in Interdisciplinary Studies, majoring in Professional Communications, a Business Marketing Diploma, and a Social Work Diploma. Her expertise lies in strategic communications, stakeholder engagement, and public relations, with a strong focus on creating impactful narratives that drive organizational growth and community engagement.

Over the span of her career, Cheryl has worked and volunteered throughout the nonprofit sector. From health to post-secondary education, to social services to animal welfare, her extensive experience provides her with a comprehensive understanding of community needs, the interconnectedness of systems, and the profound impact of storytelling. She believes in the power of effective communication to transform organizations and communities. In her current role as Director of Strategic Communications & Policy at the Edmonton Chamber of Voluntary Organizations (ECVO), she works tirelessly to ensure that every voice is heard and valued.

She’s also been known to stuff her face with cheesies to get a point across. This all translates into compelling, emotionally charged videos that resonate with audiences. Colleen is also the editor-in-chief at Hoopla. She manages all of our post-production, spending hours locked in a dark room scrubbing through footage to build unforgettable stories.

Dan St. Pierre has spent more than a decade building a career as a thoughtful, strategic communicator and relationship builder. With an undergraduate degree in political science from MacEwan University and a graduate degree in communications and technology from the University of Alberta, Dan has focused most of his career in the public and quasi-public sector. From 2012 to 2018, Dan was the director of communications and government relations for the Metis Settlements General Council, where he had the privilege of working with a unique Indigenous government in Canada. He joined Edmonton Economic Development Corporation/Explore Edmonton in 2018, where he served as director of corporate stakeholder relations, then director of strategic communications and partnerships.

In 2023, Dan was awarded a Queen Elizabeth II Platinum Jubilee medal for his commitment to community service. He also left the corporate world to spend a year on contract with the Alberta Craft Distillers Association and build a small consulting practice. Dan firmly believes that thoughtful, impactful, and authentic communication is vital to organizational success. Even with all the technological innovations that are rapidly changing the industry, the human element can’t be overlooked. That’s why Dan joined IABC Edmonton, to help promote the importance of the industry and support the next generation of communicators through a sector transformation.

As a seasoned and certified Communication Management Professional, Megan has roughly 15 years of experience in communications. Her career is rooted in municipal government, and she’s provided strategic communications, marketing and public engagement at three diverse municipalities. From elections to firefighter recruitment, land use planning to website rebuilds, if you name a public service, she can tell you about a related communications initiative she’s led! Her current role focuses on advancing the City of Edmonton’s Crisis Communications Program and serving as the primary information officer during crises.

Megan is a lifelong learner and she’s earned a communications degree, a university diploma in each public relations and journalism, and a growing stack of certificates, and is currently working on her Master’s in Disaster and Emergency Management. She likes to stay busy, and in addition to volunteering with IABC Edmonton, she serves on a team of public servants who support municipalities in north-central Alberta during emergencies. Megan looks forward to supporting IABC Edmonton and contributing to the communications industry in the Edmonton area, alongside a team of talented and inspiring communicators.

A seasoned advertising professional and relationship manager extraordinaire, Kiri, current Vice President of Client Services and Partner at FKA, has more than 20 years of experience in marketing and communications from both the client side and agency side. She has led the Client Service team at FKA for over a decade and understands how collaborative, strategic and goal-focused client relationships can enhance a project’s success. Over the course of her tenure at FKA, she has worked on countless campaigns for national retailers, financial institutions, provincial and local governments, not-for-profit organizations and local success stories.

Kiri worked previously at Alberta Innovates Health Solutions, the City of Edmonton and Calder Bateman Communications and has served as Board President for both the Advertising Club of Edmonton (ACE) and the Centre for Autism Services Alberta. She has a Communications and Advertising Accredited Professional (CAAP) designation from the Institute of Communications Agencies, and is pleased to continue her community-focused work as a member of the IABC Edmonton board.

Efe Mike-Ifeta is a marketing and communications professional, media producer, and creative strategist with over five years of experience spanning nonprofit, arts, and community-focused storytelling. He currently works as a Digital Content and Social Media Specialist with The Good Samaritan Society, where he leads video, social, and campaign content across Alberta and British Columbia, supporting recruitment, fundraising, and organizational storytelling initiatives.

Efe serves on the Board of Directors for New Music Edmonton, contributing to the organization’s mission to support, present, and advocate for contemporary and experimental music in the region. He is also Senior Director of Marketing and Communications on the board of IABC Edmonton, where he helps shape strategic programming, professional development, and member engagement for communications professionals across Edmonton.

In addition to his board work, Efe is the founder and Creative Director of The Make Studios, a media platform dedicated to amplifying Canadian independent artists and creatives. Through original interview series, live sessions, and documentary-style content, his work explores the intersection of creativity, identity, and communication, with a strong emphasis on thoughtful, human-centred storytelling.

With an academic background in Human-Computer Interaction and Documentary Production, Efe brings a multidisciplinary perspective to his work, blending strategy, audience insight, and creative execution. His approach centres on clarity, intention, and connection, whether building campaigns, supporting arts organizations, or contributing to conversations about the evolving role of communication in culture and community.

Andrew MacKendrick is an external and political communications expert with more than 15 years experience. Throughout his career in communications, Andrew has worked in fundraising and community events in the Greater Toronto Area, as a Press Secretary and Director of Communications on Parliament Hill in Ottawa, in external relations with Alberta’s engineering and geoscience regulator, and is currently the Executive Director of Communications & Tour with the Alberta NDP Caucus.

Andrew is thrilled to continue serving on the IABC Edmonton Board to help strengthen our local community and connect with other great communicators in the city. In his spare time, Andrew enjoys running, travelling, and checking out everything Edmonton has to offer.

Pam Dmytruk-Lebel is a strategic communications leader with more than 15 years of experience helping organizations communicate with purpose, clarity, and heart. Her career spans broadcasting, government, higher education, and corporate environments, giving her a unique ability to simplify complexity, inspire action, and support people through meaningful change.

Throughout her career, Pam has guided high-impact initiatives, from enterprise IT transitions to large-scale engagement strategies, leadership communication programs, and culture-building efforts that bring teams together. A former Canadian Armed Forces medic and an educator who taught overseas for seven years, she blends curiosity, empathy, and practical insight into everything she does.

Pam is genuinely excited to join the IABC Edmonton Board as Senior Director, Programming. She looks forward to creating standout learning experiences, strengthening professional connections, and championing a vibrant community where communicators feel supported, energized, and proud of the work they do.

Shannon Droeske is a professional meaning-maker (aka strategic communicator) who’s deeply curious about how culture, leadership, and language shape the way we move through the world. Over 15 years spent across agencies, private companies, and nonprofits (plus enough certifications to wallpaper a modestly sized house) have taught her a few things… Like how communication is a foundational living system that influences whether we feel seen, heard, and valued as we relate to each other across society. And that what happens between the lines matters most because the stories we tell (and the structures we build around them) impact more than just the bottom line—they influence everything from individual well-being to the long-term success of our communities.

In short, Shannon’s work lives at the intersection of strategy, culture, and care. Whether she’s helping brands go from likable to livable or managing change, she specializes in navigating the messy middle—where good intentions meet complex reality. Her approach is rooted in empathy and curiosity, driven by a stubborn belief that we can make commerce less extractive and more human.

As Director of Capital Awards, Shannon is excited to champion the craft of communication and celebrate the people who bring clarity, courage, and creativity to our industry. She’s here to ensure we recognize the work that connects us, inspires us, and stands out in a world drowning in messaging.

Kyle is a communications, marketing, and brand experience generalist with a track record of driving engagement and building impactful communications across the public, private, and non-profit sectors. He’s led campaigns and digital strategies that strengthen membership, fundraising, and customer retention, while shaping content, internal communications, and community initiatives.

Currently, Kyle is a Member Engagement Specialist with Alberta Motor Association (AMA), where he develops data-driven, omnichannel experiences—optimizing email and SMS automations, personalizing journeys, and enhancing customer connections across insurance, registry, and membership portfolios. He also partners with Edmonton-based small businesses as an SEO and website strategist, helping brands strengthen their digital presence and connect with more customers.

A lifelong learner, Kyle holds a Bachelor of Business Administration and multiple certifications in agile project management and MarComm technology. He’s excited to use his learnings and continue optimizing IABC Edmonton’s digital channels and content to support member engagement and community connection.

Shantanu Parmar is a communicator and storyteller with a background in literature and public relations. Curious by nature and passionate about connecting people, he brings a creative approach to sharing stories that educate, engage, and inspire. With a degree in English Literature and a Public Relations Diploma from MacEwan University, Shantanu finds ways to bridge ideas and audiences—making complex concepts accessible and meaningful.

Currently supporting marketing and communications efforts with the Edmonton Region Hydrogen Hub, he is focused on sharing the story of a sustainable hydrogen future, connecting stakeholders, and supporting initiatives that drive economic growth across the Edmonton region.

Efe Mike-Ifeta is a marketing and communications professional, media producer, and creative strategist with over five years of experience spanning nonprofit, arts, and community-focused storytelling. He currently works as a Digital Content and Social Media Specialist with The Good Samaritan Society, where he leads video, social, and campaign content across Alberta and British Columbia, supporting recruitment, fundraising, and organizational storytelling initiatives.

Efe serves on the Board of Directors for New Music Edmonton, contributing to the organization’s mission to support, present, and advocate for contemporary and experimental music in the region. He is also Senior Director of Marketing and Communications on the board of IABC Edmonton, where he helps shape strategic programming, professional development, and member engagement for communications professionals across Edmonton.

In addition to his board work, Efe is the founder and Creative Director of The Make Studios, a media platform dedicated to amplifying Canadian independent artists and creatives. Through original interview series, live sessions, and documentary-style content, his work explores the intersection of creativity, identity, and communication, with a strong emphasis on thoughtful, human-centred storytelling.

With an academic background in Human-Computer Interaction and Documentary Production, Efe brings a multidisciplinary perspective to his work, blending strategy, audience insight, and creative execution. His approach centres on clarity, intention, and connection, whether building campaigns, supporting arts organizations, or contributing to conversations about the evolving role of communication in culture and community.