Curious how Edmonton’s biggest mayoral campaigns captured the city’s attention? Come hear the stories, strategies, and creative moves that shaped the race!

Behind the Campaign: Edmonton’s Mayoral Messaging pulls back the curtain on the strategy, storytelling, and creativity that shaped the city’s most recent mayoral race.

Hear directly from the communications leads behind five major campaigns as they reflect on lessons learned, challenges faced, and what it takes to engage a city through authentic messaging.

The Nitty Gritty 📅

When: November 20 from 5:30-8:30 PM
Where: Muttart Theatre, Stanley A. Milner Library, Lower Level
Tickets: $10 IABC members | $25 non-members

What to Expect 📝

Panels, audience Q&A, and behind-the-scenes insight into research, media relations, digital engagement, and rapid response.

Who Should Attend 🗣️

Whether you are a communicator, strategist, or simply curious about the power of storytelling, this event is one you will not want to miss!

Stick around for networking with Edmonton’s communications pros and connect in a relaxed, collaborative setting.

Please note, this is not a political debate but a professional exploration of the messages, methods, and moments that defined Edmonton’s most talked-about campaigns.