Capital Awards 2019: The Science of Fashion

On Friday, May 24, 2019 we’re celebrating the intersection of creativity and calculation, the subtle science that is communication, and it’s sure to be a memorable evening.

The Sutton Place Hotel will play host to IABC Edmonton’s Capital Awards Gala – a sleek, modern venue in the heart of downtown. Enough to initiate an onslaught of wardrobe worries? Before you get too overwhelmed at the thought of what to wear, we’ve got some suggestions to alleviate your sartorial stress!

While we certainly love a good theme, and the Science of Communication definitely piques the interest of our inner mad scientists, this year we’ll caution against expressing it literally through your clothing choice (please, no lab coats!). You could opt to embrace the season with a dress or top in a fun, colourful floral print (“florals, for spring…groundbreaking” – we know). Sometimes things are cliché for a reason, they just work!

If you’re heading straight to the gala from work (thank you indoor pedway), an easy-transition outfit is your best bet and when planning it out, keep the three-piece rule in mind. What’s this three-piece rule you ask? Well it’s the science of fashion, of course. Two of your pieces are foundational (think a great pair of pants or a skirt paired with a neutral top) and your final “hero piece” is the one that easily swaps out (think classic blazer by day, replaced by fun robe-style kimono or chunky statement jewellery by night).

For all you gentleman, consider spicing up your everyday suit with some bold colour. Mix and match your neutral trousers with a sports jacket in a fresh colour like forest green or cobalt blue. If that feels like a stretch and you prefer coordination, swap in a fun shirt with a bold pattern.

No matter where you draw inspiration for your event attire, the most important thing is that it reflects your personality, after all, this event is in celebration of you – our leaders, groundbreakers and innovators. Even if you didn’t submit an award entry, join us at the 2019 IABC Capital Awards Gala for an entertaining evening honouring the science that is communication.

Lauren Bleackley is a Communications and Content Consultant with Servus Credit Union, and has a communications background in the healthcare and non-profit sectors. Her love for content marketing is rivalled only by her passion for fashion. Lauren and her husband are proud parents to their beloved bichon-cocker spaniel, Snoopy. An enthusiast for the creative, in her spare time Lauren loves tackling all things DIY, despite the occasional Pinterest fail, as well as travelling to new places.