Who We Are

As Hoopla’s Creative Director, Colleen is responsible for making sure whatever we’re doing is visually impactful, tells a story, and stands out against the relentless noise we all face in today’s marketing. She has a remarkable talent for putting people who have never sat in front of a camera at ease and drawing emotions they didn’t even know they had out.She’s also been known to stuff her face with cheesies to get a point across. This all translates into compelling, emotionally charged videos that resonate with audiences. Colleen is also the editor in chief at Hoopla. She manages all of our post-production, spending hours locked in a dark room scrubbing through footage to build unforgettable stories.

Cheryl Feldstein is a communications professional with over 20 years of experience in the nonprofit sector. She holds a Bachelor of Arts in Interdisciplinary Studies, majoring in Professional Communications, a Business Marketing Diploma, and a Social Work Diploma. Her expertise lies in strategic communications, stakeholder engagement, and public relations, with a strong focus on creating impactful narratives that drive organizational growth and community engagement. Over the span of her career, Cheryl has worked and volunteered throughout the nonprofit sector. From health to post-secondary education, to social services to animal welfare, her extensive experience provides her with a comprehensive understanding of community needs, the interconnectedness of systems, and the profound impact of storytelling. She believes in the power of effective communication to transform organizations and communities. In her current role as Director of Strategic Communications & Policy at the Edmonton Chamber of Voluntary Organizations (ECVO), she works tirelessly to ensure that every voice is heard and valued.

Dan St. Pierre has spent more than a decade building a career as a thoughtful, strategic communicator and relationship builder. With an undergraduate degree in political science from MacEwan University and a graduate degree in communications and technology from the University of Alberta, Dan has focused most of his career in the public and quasi-public sector. From 2012 to 2018, Dan was the director of communications and government relations for the Metis Settlements General Council, where he had the privilege of working with a unique Indigenous government in Canada. He joined Edmonton Economic Development Corporation/Explore Edmonton in 2018, where he served as director of corporate stakeholder relations, then director of strategic communications and partnerships. In 2023, Dan was awarded a Queen Elizabeth II Platinum Jubilee medal for his commitment to community service. He also left the corporate world to spend a year on contract with the Alberta Craft Distillers Association and build a small consulting practice. Dan firmly believes that thoughtful, impactful, and authentic communication is vital to organizational success. Even with all the technological innovations that are rapidly changing the industry, the human element can’t be overlooked. That’s why Dan joined IABC Edmonton, to help promote the importance of the industry and support the next generation of communicators through a sector transformation.

As a seasoned and certified Communication Management Professional, Megan has roughly 15 years of experience in communications. Her career is rooted in municipal government, and she's provided strategic communications, marketing and public engagement at three diverse municipalities. From elections to firefighter recruitment, land use planning to website rebuilds, if you name a public service, she can tell you about a related communications initiative she's led! Her current role focuses on advancing the City of Edmonton’s Crisis Communications Program and serving as the primary information officer during crises. Megan is a lifelong learner and she's earned a communications degree, a university diploma in each public relations and journalism, and a growing stack of certificates, and is currently working on her Master's in Disaster and Emergency Management. She likes to stay busy, and in addition to volunteering with IABC Edmonton, she serves on a team of public servants who support municipalities in north-central Alberta during emergencies. Megan looks forward to supporting IABC Edmonton and contributing to the communications industry in the Edmonton area, alongside a team of talented and inspiring communicators.

Efe Mike-Ifeta is a seasoned Communications Professional with over a decade of experience in strategic communications, media production, and community engagement. Passionate about storytelling and detail-oriented, Efe consistently creates impactful content that resonates with diverse audiences and drives organizational goals. In his role as a Media Specialist at Ever Active Schools, Efe leads multimedia projects that showcase the organization’s mission. Notable achievements include developing and producing the Ever Active Stories (EAStories) video series and a 30-minute documentary for the ASAA Cross Country Championships, featured at the Shaping the Future 2022 conference. Efe also produces The Podclass podcast and serves as the editor and designer of Healthy Schools Alberta magazine. As the Creative Director at The Make Studios, Efe excels in strategic content development, launching successful multi-platform series that boost artist brand visibility. Efe’s background in Human-Computer Interaction and Documentary Production underpins his ability to combine technical proficiency with creative vision. Committed to fostering inclusivity and enhancing community engagement, Efe is known for translating complex ideas into accessible, compelling content. His work in strategic communications is characterized by a blend of creativity, strategic thinking, and technical expertise.

Andrew MacKendrick specializes in strategic communications, issues management, and external relations. Over the past 15 years, Andrew has worked in fundraising and community events in the Greater Toronto Area, as a Press Secretary and Director of Communications on Parliament Hill in Ottawa, and is currently the External Relations Manager with the Association of Professional Engineers and Geoscientists of Alberta (APEGA) here in Edmonton. Andrew is thrilled to continue serving on the IABC Edmonton Board to help strengthen our local networks, put on some great events, and connect with other great communicators in the city. In his spare time, Andrew enjoys running, travelling, and checking out everything Edmonton has to offer.

Shannon Droeske is a professional meaning-maker (aka strategic communicator) who's deeply curious about how culture, leadership, and language shape the way we move through the world. Over 15 years spent across agencies, private companies, and nonprofits (plus enough certifications to wallpaper a modestly sized house) have taught her a few things… Like how communication is a foundational living system that influences whether we feel seen, heard, and valued as we relate to each other across society. And that what happens between the lines matters most because the stories we tell (and the structures we build around them) impact more than just the bottom line—they influence everything from individual well-being to the long-term success of our communities. In short, Shannon's work lives at the intersection of strategy, culture, and care. Whether she's helping brands go from likable to livable or managing change, she specializes in navigating the messy middle—where good intentions meet complex reality. Her approach is rooted in empathy and curiosity, driven by a stubborn belief that we can make commerce less extractive and more human. As Director of Capital Awards, Shannon is excited to champion the craft of communication and celebrate the people who bring clarity, courage, and creativity to our industry. She's here to ensure we recognize the work that connects us, inspires us, and stands out in a world drowning in messaging.

Kyle is a communications, marketing, and brand experience generalist with a track record of driving engagement and building impactful communications across the public, private, and non-profit sectors. He’s led campaigns and digital strategies that strengthen membership, fundraising, and customer retention, while shaping content, internal communications, and community initiatives. Currently, Kyle is a Member Engagement Specialist with Alberta Motor Association (AMA), where he develops data-driven, omnichannel experiences—optimizing email and SMS automations, personalizing journeys, and enhancing customer connections across insurance, registry, and membership portfolios. He also partners with Edmonton-based small businesses as an SEO and website strategist, helping brands strengthen their digital presence and connect with more customers. A lifelong learner, Kyle holds a Bachelor of Business Administration and multiple certifications in agile and marketing technology. He’s excited to use his learnings and continue optimizing IABC Edmonton’s digital channels and content to support member engagement and community connection.

Liku is co-founder and CEO of Sproutly Social—an Edmonton-based social media marketing agency focused on storytelling and strategy. With 7+ years in the communications industry, she aims to breathe new life into the way we meet, talk, and collaborate with each other. As the first Director of Events, their goal is simple: make IABC Edmonton events the place to be for all communicators. Across lifestyle, hospitality, retail, medical, and professional services, Liku turns ideas into outcomes…and small talk into collaboration. She’s collected more lanyards than coffee punch cards and returns from every event with a new tactic, a better format, and three people you really should meet. Known for blending strategic intent with flawless logistics (and a sprinkle of attention to detail), she obsesses over inclusive, accessible experiences, welcoming environments and lineups that reflect Edmonton’s diverse voices. Expect a season of programming that mixes hands-on workshops, intimate peer circles, and flagship mixers—each built to spark real connection and measurable value at every stage of your career.

Kendrea Sicotte is a communications professional passionate about building community through clear, thoughtful messaging. She holds a Bachelor of Commerce in Human Resources from the University of Alberta and a Public Relations diploma from MacEwan University. Kendrea works as a Communications Coordinator at the City of Edmonton, where she supports public awareness campaigns and election-related communications. Her background also includes work in community engagement at the University of Alberta. With a strong interest in aging and care, Kendrea is the co-founder of LifeTech Care, a company helping older adults and their families navigate aging through accessible, tech-enabled solutions. She also serves on the Board of Directors for Sage Seniors Association, a non-profit supporting the well-being of older adults in Edmonton.

Shantanu Parmar is a communicator and storyteller with a background in literature and public relations. Curious by nature and passionate about connecting people, he brings a creative approach to sharing stories that educate, engage, and inspire. With a degree in English Literature and a Public Relations Diploma from MacEwan University, Shantanu finds ways to bridge ideas and audiences—making complex concepts accessible and meaningful. Currently supporting marketing and communications efforts with the Edmonton Region Hydrogen Hub, he is focused on sharing the story of a sustainable hydrogen future, connecting stakeholders, and supporting initiatives that drive economic growth across the Edmonton region.