Best Practices for Communicating with Gen Y with Debra Pozega Osburn
Date: February 14, 2012
Time: 12 p.m. to 1:15 p.m.
Location: Characters Restaurant, 10257 105 Street
To register: Click here
IABC Edmonton Event Refund/Cancellation Policy
Registration cancellations received 3 days before the event are eligible to receive a full refund. All refund requests must be made by the attendee or the credit card holder. Please note that cancellations received within 48 hours of the event date are not eligible for a refund.
Half-Day Workshop
Part 1: Communication Programs — Driving Impact Through Great Research with Ryan Williams
Part 2: Best Practices in Communications with local Gold Quill winners
Date: April 5, 2012
Time: 12 p.m. to 4:30 p.m.
Location: Royal Glenora Club, 11160 River Valley Road NW
Registration: Coming soon!
Corporate Storytelling with Todd Babiak
Date: May 3, 2012
Time: 12 p.m. to 1: 15 p.m.
Location: Royal Glenora Club, 11160 River Valley Road NW
Registration: Coming soon!
IABC Edmonton Event Refund/Cancellation Policy
Registration cancellations received 3 days before the event are eligible to receive a full refund. All refund requests must be made by the attendee or the credit card holder. Please note that cancellations received within 48 hours of the event date are not eligible for a refund.
Senior professional communicators shared their wisdom with 30 Edmonton-area communications students at IABC Edmonton’s annual mentoring event on Nov. 30 at MacEwan’s School of Communications located at the University’s Centre for the Arts and Communications.
This year, the event was in a panel format and our panelists represented a cross-section of sectors. Three of the panelists were graduates from MacEwan University’s Public Relations diploma, and one was a former CBC broadcast journalist.
The panelists began the evening by telling us about their career trajectories, followed by fielding a number of questions from the audience. The students asked about internships, the job and career prospects in Edmonton, and the skills employers are looking for. Here are some of the evening’s insights:
Kate Lister, president, IABC Edmonton, and internal communication consultant, Capital Power Corporation
- Field placements/internships: “There is a huge spectrum of work in communications. Don’t be afraid to be a generalist. You never know what you like to do until you try it… Position yourself in a small organization. You’ll get to do everything.”
- Contract jobs: “Contracts are a mechanism for an employer or organization to feel you out. Contracts also give you a chance to test an area of specialization and see if it is the right fit for you.”
- Career outlook: “The landscape of communications is rapidly changing. It’s important to keep your skills up to date.”
- Networking through IABC Edmonton: “[It’s] hard for most people. But the more you do the easier it gets. IABC helped me grow my career network… The more connections you make the better. You just never know who will open a door for an internship, contract, referral or job opening.”
Fraser Logan, media operations officer, Government of Canada’s Department of National Defense
- How to job-hunt: “You’ve gotta leverage your background; you’ve gotta leverage what you know.” In 2002, Fraser took a summer job as a reservist in the Canadian military. This summer job turned into eight years. Upon the completion of his public relations diploma, it only made sense that he search for an internship with a military or paramilitary organization.
- What employers are looking for: “Play the devil’s advocate. Think like a manager; think like an employee; think like the media; and think like an outsider.” Multiple perspectives enrich your decision making and make you a better communications advisor.
Jennifer Dagsvik, regional communications manager, Alberta Works
- How to bring value to your organization: Reputation management is where organizations find the most value. When relationships suffer, profits drop and credibility declines. The job is to provide “genuine messaging.”
- A successful communicator can: “Communicate ideas simply and directly,” and students should “be the person who looks for a better way to do things.” Find a “value added” way to approach even the smallest task.
Gillian Woroniuk, communications advisor, Alberta College of Paramedics
- Finding the right place in the communications world: “It’s about finding your niche.” Gillian loves to write but early in her career thought she might try to take a dip in the media relations waters. “I found the media scary and knew right away that it wasn’t going to work for me.” These days, her day-to-day activities primarily involve writing—and she loves it.
- The power of networking: “I am not a lover of networking, but it’s great practice for my social skills and also really helps if you’re new to the profession and are looking to establish yourself in the job market.” What is her networking advice? “Establish common ground. Have a quick conversation. Then when your name appears in the pile of 64 resumes, yours will stand out.”
- Careers in communications: “Globally, communications is huge. I think there will be exponential growth in opportunities for communicators as the profession continues to be viewed as invaluable.” Gillian sees emerging roles for web content producers, social media managers and Twitter hosts. “These are fundamental skills for today’s communicators.”
On Jan 12, IABC presented a webinar on a new social media platform that, according to one expert, could revolutionize the way business communicators tell their stories. Shel Holtz, a seasoned business communicator with a robust social media presence, clearly laid out over a 90-minute presentation why Google+ can be a boon to business communicators through, for instance, aggregation of information and segregation of audiences.
The platform is a social network, an “identity service” according to Google’s former CEO Eric Schmidt, which has services bundles that includes all of the Google apps. Instead of “friends” it uses “circles” (the default circles are friends, family, acquaintances and following, but creating and naming a new circle is as simple as dragging and dropping a contact into the new space). Those circles help manage content.
Several features of Google+ lend itself to communicators:
- You can create “sparks” (a customized RSS or news feed) right on your Google+ stream. (Tip: If you’re looking for your sparks, they’re under “what’s hot.”)
- Hangouts are the “most significant differentiation point” of Google+, according to Holtz. This video conference function allows for web chatting with up to 10 individuals and can be private or public. Posting to your business meetings to YouTube may not be scintillating subject matter, but a how-to on a new product, or a video news scrum, might be just the ticket.
- You can tag content as +1 (similar to a Facebook “like”).The +1-tagged items, like your business homepage, for instance, will be elevated in a general user-based content search in Google.
The benefits of having a Google+ business page are significant, says Holtz: customer segmentation allows for managed content distribution; team collaboration is simplified through hangouts; there’s potential for “branded” sparks and there are also “branded pages” that are available. The search engine optimization and analytics should be very popular aspects for business communicators; they’re easily reviewed and compiled, and allow for a clear view of who’s viewing what on the Google+ page.
To learn more about Google+ for business, check out the webinar recording at http://bit.ly/yMAssq (member login required).
For more information about managing social media for business communication, check out Holtz’s blog at holtz.com or podcast at www.forimmediaterelease.biz.
IABC has two upcoming webinars for students – free of charge!
The Student Gold Quill Awards competition recognizes excellence in communication at the undergraduate and graduate school levels. Entries are judged against the work of peers by a panel of IABC senior communicators. Judges evaluate students’ critical thinking and tactical skills in identifying a communication need, creating and implementing a solution, and assessing results.
Both members and non-members can enter the 2012 Gold Quill Awards: Student Division. All student entrants are considered for the Sharon Berzok Student Award, which includes a US$500 scholarship for education or professional development.
View the Call for Entries to learn more. The final deadline is February 10, 2012.
Join IABC Edmonton for our first social event of 2012! The evening will feature an international wine tasting, hors d’oeuvres, prizes and more! Wine doesn’t tempt your palate? Enjoy the first drink of your choice on us.
Date: Thursday, January 26, 6 p.m. to 8:30 p.m.
Location: Sabor Divino Lounge, 10220 103 Street
Please RSVP no later than January 24. Space is limited, so purchase early. Click here for tickets.
Thank you to our generous event sponsors, Sabor Divino and Aminah Syed Photography.
If you want to get more involved and meet some amazing people, then you should volunteer with IABC Edmonton.
We are currently looking for 10-15 volunteers who are current members or considering joining IABC Edmonton to assist with our special event, professional development and communications portfolios. If you are interested in any of the volunteer positions we have available, please email Naomi Mison, Director of Volunteers.
Special Events
We need up to five dedicated special events volunteers to assist with IABC special events, including our Welcome Back and New Year’s Mixers, as well as the Capital Awards Gala. Volunteers will assist at with the:
- registration desk,
- coat check, and
- set-up and tear down of the event.
Professional Development
Volunteering to assist with professional development sessions has its benefits. You will receive free admission to a PD session, a meal and an opportunity to network with professionals, while building your portfolio in the process. We are looking for two dedicated volunteers to act as an event host and professional development reporter.
The Event Host must be friendly, approachable, organized and efficient. This volunteer will:
- greet guests,
- check them in,
- provide information about the session, and
- promote future professional development sessions.
The Professional Development Reporter must have creative and dynamic writing skills, be good at storytelling and the ability to work with strict deadlines. This volunteer will:
- attend professional development events,
- record the presentation and take notes, as well as
- write an article on the topic, which will be published in FYI and the chapter’s website.
Communications
In order to be the choice for communication professionals, IABC Edmonton relies on a team of volunteers to communicate with its members. We are looking for three dedicated volunteers for positions including:
- Jobline Coordinator
- FYI Writers
We are looking for one volunteer to fill the position of Jobline Coordinator. The job requirements include:
- receiving postings from Communications Director,
- compiling and updating file containing postings on a weekly basis,
- proofreading and editing postings to ensure there are no errors,
- entering postings in Jobline email template over the weekend,
- scheduing email containing posting for release at 6 AM every Monday morning, and
- contacting Communications Director if there are any issues.
We are looking for two volunteers to fill the position of FYI Writer. These volunteers must be willing to commit several hours per month. The job requirements include:
- pitching writing topics, as well as taking assignments from board member/FYI editor,
- writing short recaps on various topics (mixers, PD sessions, year-end gala), and
- providing recap(s) to board member/FYI editor for inclusion on IABC Edmonton website and FYI newsletter.
October 12th, 2011 by Webmaster
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IABC Edmonton wants to be the professional association of choice for northern Alberta’s best business communicators. Read our 2011/2012 Strategic Plan for more details about our goals and strategies for providing value to our members.
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