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Who are you? Personal branding advice


Tracey Anderson | April 12, 2017

Your personal brand is more than a logo or a company name. It’s who you are and how the world sees you. Establishing — and staying true to — your personal brand is important for building your communications career. The panel discussion at the April mentorship event, featuring Alexandra HryciwAshton Paulitsch and Katie Pearse, gave communicators some points to ponder.

Stay true to you
Your brand shouldn’t feel contrived; it should reflect you and your life experiences. Infuse your personality into your brand. Tell your authentic story through your communications on whatever channels you choose.

Expand your brand
Since your brand reflects your experiences, it’s always changing. These are a couple ways you can expand your brand beyond where it is today.
Say “yes” more often. This will open up new opportunities and help you build unexpected connections.

Try something drastically different. Attend events that may be outside your normal involvement or may even make you uncomfortable. You never know what you will learn about the world or discover about yourself.

April Group Shot
Image Credit: Kyla Gaelick

Find the line
Depending on your communications role, your personal brand may or may not be the same as your professional one. When those brands differ, here are a few pointers.

  • Know what and where the line is between your personal brand and your professional one. Be conscious of and prepared to own what you put out there on both sides of the line. The line is easier to find if you choose to work for organizations that align with your personal values.
  • When you communicate, especially on social media, think ahead about which brand you are representing with that message. Tailor the message accordingly.

Developing your brand is an ongoing process that lasts throughout your career. Staying aware that everything you do professionally contributes to that brand can help guide your daily and long-term choices.

With thanks
The April mentorship event was the final official event of this mentorship season. Special thanks to Crystal Komanchuk, IABC Edmonton's director of mentorship, for organizing valuable learning and networking events for mentors and mentees.

Tracey Anderson is a writer and editor who is curious about the world and enjoys using language to share information and inspiration. She taught English in China, Macedonia, Morocco and the United Arab Emirates. Find Tracey on Twitter@tracey_anderson.

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