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Event recap: Finding some common ground on reputation and media relations


| December 09, 2016

On November 24, IABC members gathered at The Common to “Find Some Common Ground” when it comes to reputation and media relations. The restaurant on 109 Street was the perfect casual setting to grab a drink and chat with fellow professionals both before and after the insightful presentations, including some of our very own IABC members. Sharing experiences and approaches to managing reputation and media relations, these talks were the catalyst for great dialogue all evening.

Victor Tanti from Calder Bateman asked some ‘big questions’ that got us all thinking: how do we respond to our world in a ‘post-truth era’? Nikki Van Dusen, the senior marketing and communications manager at the Art Gallery of Alberta (she also teaches a social media course at the University of Alberta and is the IABC director for professional development), shared a story of persistence and going back to basics when media gets the story wrong — identify your audience, sort key messages and then reconnect with media.

Suzanne Pescod, marketing and communications director at Ronald MacDonald House for Northern Alberta and IABC Capital Awards director, shared five ways to make your non-profit newsworthy. One of her best tips: use social media to get your coverage started. Stories can be tested on those platforms before being shared with the media.

Lastly, Leslie Beard, a communications strategist and facilitator, focused on having media and social media work for your reputation, not against it. Leslie offered five tips for managing reputation on social media, including using it as a tool to build relationships, and deciding on tone carefully.

A big thank you to our presenters! Shared experiences help us become better business communicators, and in this case, to build stronger media relations and reputations.

And thanks to all organizers, members, and volunteers who attended, creating a great turnout and thoughtful conversation.

We hope you found some common ground!

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