In the Land of Oranges and Alligators

Megan Thorburn | February 18, 2015

IABC’s annual Leadership Institute was on Feb. 12-14, 2015 this year in Orlando, Florida. Three board members – Barb Marcinkoski, Crystal Komanchuk and Megan Thorburn – flew down to learn about ways to make our chapter stronger and, ultimately, deliver the best value to all IABC Edmonton members.

They say that it’s always sunny in Florida. Or maybe that’s Philadelphia. It must be, because it was unseasonably cold in Florida (even for us Canadians, which is saying something). But, in any case, the proverbial rays of wisdom and collaboration shone down on Orlando for a few short days in February as IABC leaders from around the world came together to share ideas and learn more about IABC’s direction going forward.

The biggest news?

Drum roll, please…

A New Brand!


A low-res photo of one of the slides – but you get the picture.

Ta da!

The headline of the weekend was definitely the sneak peek of the new IABC brand. Mobile-friendly and versatile, the new brand was a result of the work of a worldwide brand task force lead by Priya Bates, ABC, and collaboration with Arcas Advertising, an advertising agency out of Saskatoon (a somewhat-local connection!).

This new brand takes IABC into the 21st century as we move away from the serif font and toward the ability to alter and change the background to fit any application we wish – giving us both the opportunity to brand things creatively while keeping the all-important consistency brands should always have. The official launch will be coming in the next few months – stay tuned!

The Certification Process

The second-biggest news was an exciting update on the new IABC certification program. As most are aware, IABC stopped offering the Accredited Business Communicator (ABC) program a few years ago and has since worked to implement a certification process that is in line with international certification (ISO) standards.

The first exam will take place at the IABC World Conference, June 14-17, 2015. If you’re interested in being among the first to take your certification exam, keep your eyes peeled for emails from head office on certification courses through IABC Academy and other exam requirements. Members and non-members alike are eligible to take the exam.

Going Forward

We learned about different ways to improve our local offerings and provide increased value to our IABC Edmonton members, and we're looking forward to applying some of the lessons learned to make our chapter even better! 

It’s impossible to detail all the things that we learned in those three days. The opportunity to speak face-to-face to other chapter leaders, the International Executive Board as well as those in IABC head office was an invaluable learning experience. The biggest takeaway, though, is that the next six months will be the most positively transformative for IABC in a really long time.

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