At the well-attended PD session on December 11, our panel of four local intranet experts shared their insights on effectively informing and engaging your internal audience. In case you missed it, here’s a recap of the top 11 tips on mastering your intranet.
Disseminating Corporate Information
Three “lightbulb” moments following the launch of Village, the Servus Credit Union intranet, shared by Rachelle Tedder, Manager of Corporate Communications at Servus Credit Union.
- Use plain language and simplicity to share information and disseminate corporate messages effectively. Instead of creative and clever language, Rachelle’s team discovered that plain, simple, straight-forward language works best for internal communication.
- Create editorial calendars for high-profile and high-visibility areas. Decentralized authoring works in most areas, but for highly-visible “real estate,” a calendar and centralized coordinator are critical for success.
- Key resources are only as good as the accuracy and precision with which you uncover, understand and meet your end users’ needs. Uncover the needs your audience didn’t know they had.
Top three tips for intranet engagement, shared by Terese Brasen, Manager of Internal Communications and Engagement at Alberta Energy.
- Bring the organization together by building community. Staff at Alberta Energy love the December Camera Club page, which includes travel, pets, holidays and selfies, and also allows employees to get to know each other on a different kind of level.
- Connect with employees through storytelling. Employees enjoy the opportunity to get to know each other through personal stories.
- Allow anonymous comments on blog posts by the Deputy Minister and Assistant Deputy Minister. Employees appreciate being able to put ideas forward in a safe manner.
Three tips on leadership visibility, shared by Donna Call, Manager of Web Communications at Covenant Health.
- Make content relevant. For example, the leader at Covenant Health revealed his personality by interviewing the head of a new project and capturing the interview on video.
- Test employee engagement. Sharing videos, blogs and other content by the leader of the organization is a good way to test employee engagement.
- Coach leaders to build engagement. Encouraging leaders to become more engaged in internal communication can help change the corporate culture.
Communicators as Intranet Managers
Two tips for communicators who manage an intranet, gathered from a recently conducted survey, shared by Gene Smith, owner and president of nForm. nForm is a user experience consulting firm that advises its clients on strategy, design and evaluation for complex digital products and services, including large Intranets.
- Acknowledge the complexity of today’s intranets. Intranets are designed for engagement and culture; collaboration; internal communication; business application and as a corporate repository.
- Understand challenges unique to communicators who manage the intranet. Communicators have fewer resources and less technical skills than the IT department, so it’s important to form partnerships with other departments and external resources.
Now you know the experts’ tips to help you create a supportive and engaging internal network, continue the conversation on social media using #yegintranets and @iabcyeg.