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Season's greetings (and some great PR campaign videos!)


Carla Putnam Kerr | December 23, 2014

On behalf of the IABC Edmonton board of directors, I'd like to wish all our members a happy and healthy holiday season and new year. We are lucky to have active, involved members like you who support our chapter's activities. THANK YOU! We look forward to supporting your professional success in 2015.

What's Up in the New Year
Our chapter has a busy 2015 coming up, including events, professional development sessions and (of course) the annual Capital Awards Gala. (And, by the way, you should definitely join us at the Cheers to Careers mixer on January 22.)

The IABC World Conference is also coming up -- and the early bird registration deadline is December 31. (Now might be a good time to convince your boss to spend that extra budget she/he has left over!)

Favourite 2014 Campaigns
I always find it inspiring this time of year to look back on some of the best communications and PR campaigns from around the world. This video is one of my personal favourites at the moment:

(Pass the tissues.)

Of course, any good list of 2014 campaigns also needs to include WestJet, who have outdone themselves again.

 

For more great campaign videos, I recommend checking out Augure's 2014 roundup, which includes an entire playlist of the most-watched ALS Ice Bucket Challenge videos (undoubtedly one of the most successful campaigns of the year).

What are your favourites from the past year?

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