Turning a ‘Dream’ into a Reality

Suzanne Pescod | June 19, 2016

I have just finished up my second year of working on the Capital Awards, and am staring down the calendar as I look to take on the program for one more year.

The Capital Awards are an amazing event here in Edmonton that celebrates the communications field, and I feel lucky to play a role in bringing the vision to fruition. However, that is no easy task and it requires a lot of help from a lot of people.

Our creative sponsor, FREE, came up with a unique and interesting theme this year, Dreamscape. I was incredibly excited about the potential, but in all honesty, intimidated about how we would be able to make this dream a reality.

We met with our creative sponsor, our venue, and our décor sponsors from River City Event Rentals, to imagine the space that would transport our attendees. As I stared at the decadent Lacombe walls all I could think was, “How is this going to work?”

Luckily Joe and Raian had NO doubt that Dreamscape was a possibility and were armed with ideas and suggestions for draping, lighting and décor that would meet the creative needs of our theme, and our budget.

Not only were the meetings fun and productive, but Joe’s team came in as a sponsor for the event to really make all our wishes a possibility.

I had the joy of sitting with the River City team for the event and not only was the room beautiful, but as small technical issues came up (as they do in any event), Joe was on top of it, getting those problems solved and also ensuring everyone at our table always had their glass of wine full.

The Capital Awards only happen with the help of many people, and our experience this year with River City was one I truly enjoyed.

Suzanne Pescod is the Director of Communications for the Ronald McDonald House in Edmonton. Her previous experience involves working in government and public relations for the construction industry and communications and marketing for the sports industry. She is an alumni of the Public Relations program at Grant MacEwan. Currently Suzanne serves on the IABC Board as Director of Special Events, which includes Edmonton’s Capital Awards. You can find her on Twitter @suzqpd


And be sure to read the full event recap by fellow Capital Awards co-director, Adriana Amelio.


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