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Communications is a Spectrum of Colors


Alison Richards | April 12, 2016

When I first entered the communications field, I saw my future career in black or white. I thought I would venture into government or agency work, possibly non-profit. However, as I attend more IABC mentoring events, my understanding of communications is diversifying.

At the latest Mentorship Program Paths event, held at the end of March, I had the opportunity to hear first-hand from communications professionals what it’s like to work in differing industries.

One discussion I had with Geoff Grimble from DDB Canada, helped me to understand the variety of work available, even within an individual industry. I have an interest in non-profit, and I didn’t expect the possibility of working in an agency to fulfill this interest. However, after a valuable discussion with Geoff, I learned that doing advocacy work for government or non-profits is possible within an agency.

The lesson I took away from this conversation is to not be restricted by only exploring a single industry. There are opportunities to follow your interest and passion where you may not initially expect them to be.

Think in colors, not in black in white.

Missed out on all the fun? We've got you covered. Check out the full event recap by Sabrina Licata as well as Linda Wilkinson's blog post sharing her first-hand experience with Paths speed networking and how it delivers results.

Alison Richards is currently studying public relations at MacEwan University and graduated with a Bachelor of Arts in Philosophy from MacEwan.

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