COMMUNICATIONS AND MARKETING PROGRAMS
Submissions in this category include projects, programs, and campaigns defined by strategic communications or marketing plans. They represent the full range of a communicator’s planning and management skills, including research, strategy, planning, implementation, measurement, and evaluation.

External Communications
Award of Merit:
• Brian Geislinger, Alberta Blue Cross for
  “Preventing Health Care Fraud and Plan Abuse”
• Calder Bateman
  “Strategic Communications Plan” for NorTerra Inc.

Award of Excellence:
• Raquel Maurier and Rayne Kuntz, NAIT
  Media Relations: “Helping a Post-Secondary Institution Meet Its Needs”
• DDB, Town of Banff
  “Banff Refreshing: $22.8 Million Downtown Renovation”
• Regional Municipality of Wood Buffalo, Suncor Energy and The DAGNY Partnership
  “RMWB & Suncor Energy 2007 Recycling & Awareness Strategy”

Internal Communications Programs
Award of Merit:
• Alberta Blue Cross Corporate Communications
  “2007 Alberta Blue Cross Employee United Way Campaign”
• Kate Lister from EPCOR
  “My Epcor”

Award of Excellence:
• Diana Graling, PCL Constructors
  “2007 PCL Bridge the Gap, United Way Employee Campaign”
• Amber Marechal, Colleen Foster from ATCO I-Tek
  “Online Training: Health, Safety, Security & the Environment”
• Corporate Communications, Stantec
  “Stantec Inc./Vollmer Associates Acquisition Communications”
• Colleen Foster, Reganne Matheson, Arlene Lofstrand, Tyler Dewan, Amber Marechal, Brenda Benoit from ATCO I-Tek
  “I Pledge: ATCO I-Tek Employee Giving Campaign”

Marketing and Advertising Campaigns
Award of Merit:
• Sharmin Hislop, Alberta Blue Cross
  “Identity Branding and Employee Recruitment Campaign”

Award of Excellence:
• Calder Bateman, for their
  “Grizzly Awareness Campaign”
• DDB and Servus Credit Union
  “Servus Credit Union Re-branding”
• DDB and Alberta Health and Wellness
  “Alberta Health and Wellness Family Campaign”

COMMUNICATIONS SKILLS AND TACTICS:
Awards for communications tactics are given for tactical communication pieces that highlight technical skills and expertise. They recognize the importance of a communication project’s goals and measured results, and emphasize the creative process of project execution. Communications skills & tactics may be either one-time tactics such as speeches, feature stories, editorials, brochures, and news releases. Or they may be ongoing tactics such as annual and quarterly reports, printed & electronic newsletters, Web sites and Intranet sites.

One Time Tactics
Award of Merit:
• Calder Bateman
  “Business Executive Speech Series”
• Brian Geislinger, Alberta Blue Cross
  “Announcing Enhancements to Alberta Blue Cross Individual Health Plans”
• Calder Bateman
  “Request for Proposal (RFP) Submission to the Sawridge Group of Companies”
• Calder Bateman
  “Community Spirit Program Public Consultation Collateral”

Award of Excellence:
• Thea Varvis, from ATCO Gas and ATCO Electric
  “Safety - It’s Part of Our Work”
• Calder Bateman
  “Alberta Urban Municipalities Association (AUMA) Information Kit”
• Lori Shaw, Jan Thalheimer, Servus Credit Union
  “Building Lives, Not Just Bank Accounts”
• DDB, Western Canada Lottery Corporation for
  “LOTTO 6/49 - Interrupted Meeting”
• Calder Bateman
  “Calder Bateman Christmas Card 2007″
• DDB, Alberta Health and Wellness
  “Alberta Health and Wellness Youth Campaign”

Ongoing Tactics
Award of Merit:
• Lori Shaw, Sandy Brown, Servus Credit Union
  “Looking Beyond the Number”
• University of Alberta International Communications Team
  “Our World”

Award of Excellence:
• AHFMR Communications
  Redesigning AHFMR’s Research News
• Susan Bramm, Alberta Blue Cross
  “Serving Albertans - one at a time” - Alberta Blue Cross 2006 Annual Report
• Strathcona County Recreation
  Parks and Culture for Active Schools

Special Events: Submissions include external/community events, and internal events
Award of Merit:
• Calder Bateman
 “Lois Hole Campus Alberta Digital Library Launch”

Award of Excellence:
• Calder Bateman
  “Cash & Cars Lottery Media Launch”

VISUAL COMMUNICATIONS
Awards for Visual Communications recognize those communication pieces with a visual component and may include graphic design, photography, illustrations, visual identities, and other artwork. Entries are judged based on the degree to which the visual element complements the communications objective.

Award of Merit:
• Amanda Schatzke, Alberta Blue Cross
  “Alberta Blue Cross Individual Products Marketing Material Redesign”

Award of Excellence:
• University of Alberta International
  “University of Alberta International - Undergraduate Viewbook”
• Reanna McDonald, Alberta Blue Cross
  “Identity Branding & Recruitment Campaign”