Digital Alberta and IABC Edmonton present The Digital Tipping Point
The digital landscape seems to shift overnight. No matter how well your current strategies and processes may seem to work, newly emerging technologies and trends continuously present more efficient and effective ways of doing things.
But, in today’s fast-paced digital world, how do you know which areas are worth investing time and effort in, and which are fleeting trends that result in little impact?
The Digital Tipping Point is a half day conference presented in partnership by IABC and Digital Alberta, designed to answer that exact question. Through a series of keynotes, case study presentations, and panel discussions, you’ll hear industry leaders share their experiences transforming today’s organizational processes using the latest technology and innovations, and walk away with tangible strategies that’ll prepare you for the digital tipping point.
When: Friday, November 16 from 8:00 a.m. – 1:45 p.m.
Where: Matrix Hotel, 10640 100 Avenue Northwest, Edmonton, AB
Tickets: $90 – $150
Register for this event via Eventbrite:
Please note: no refunds will be offered for ticket purchases.
- 8:00 AM Registration Opens
- 8:00 AM - 8:45 AM Registration & Continental Breakfast
- 9:00 AM - 10:00 AM Keynote Presentation
- 10:00 AM - 10:15 AM Networking Break
- 10:15 AM - 11:00 AM Breakout Sessions
- 11:00 AM - 11:15 AM Break
- 11:15 AM - 12:00 PM Breakout Sessions
- 12:00 PM - 1:00 PM Lunch & Networking
- 1:00 PM - 1:45 PM Closing Breakout Sessions
Session and Speaker Information
*Session schedule is still being finalized. Attendees will be notified via email of the final session schedule prior to the event.
The Startup Mindset: The Benefits of Building an Agile Team
Improved communication, more effective use of resources, greater innovation - these are just a few of the benefits adopting of an ‘agile mindset’ promises to deliver. But what does an ‘agile’ team really look like and how can organizations realistically shift to an agile mindset within their teams?
Panel: Transition to Digital Annual Reports
The creation, printing, and distribution of annual reports has a long-standing history in many organizations. Our panel members are among the increasing number of companies who are opting to move their annual reporting to digital formats. See their creative approaches to annual reporting, hear the challenges they’ve faced, and learn from their tips for successfully shifting your reports online.
Building a Microphone: CompuVision Case Study
- Cara Bedford - Marketing Director at CompuVision
The future is here and you are being disrupted. When bridging the gap between technology and communications how do you proceed? How do you create your own “microphone” in a time when the way we get our content is rapidly evolving? What are the possible “microphones” in your strategy? There is an exodus in thinking linear about the tradition approaches we take in our market today. How can we choose an exponential view into an organization’s communications and marketing strategy? Technology is the force driving this change and to be relevant in the future, it is time to start building our stories with a technology lens.
Digital Community Engagement: Igniting Conversations Online
Sparking conversations with your customers can often be a challenge. Encouraging meaningful conversations online, where anonymity and free speech rain free, can feel overwhelming. Find out how the City of Edmonton is successfully igniting conversations online as part of The City Plan Engagement Strategy.
Innovating with AI
Deep learning, machine learning, artificial intelligence - we’re hearing more and more frequently how these technologies are shaping our businesses and the world we live in. Find out how one companiy is leading the way in AI enterprise adoption, research, and community engagement.
Analytics Case Study
We all know its best practice to identify metrics, track activity, and report on results, for ALL marketing campaigns. But, we also know tracking and analyzing data is often easier said than done. That's why we're bringing in one of Edmonton’s leading agencies, so they can walk us through their process for uncovering key insights for their busiest clients - stay tuned to find out how it is!
Privacy and Effectiveness: Striking the Balance
Reaching our audience to effectively communicate our message is the key priority for communicators today. But how can marketing and communications professionals navigate the variety of local and global privacy rules and regulations, to effectively achieve their goals?
- Start Time:November 16 2018 - 8:00AM
- End Time:November 16 2018 - 1:45PM