Forward Thinking: Digital and The Customer Experience
The fast-paced, ever changing digital world has transformed the way we communicate and get things done—both personally and professionally. In communications, a profession that was once the writer’s domain is now shifting to favour digital “natives” whose core responsibilities extend across a multitude of channels: internal and external websites, social media, email and online advertising. But no amount of expertly crafted digital content will overcome a bad customer experience.
Communications and marketing departments are being charged with shaping their organization’s digital strategy and leading complex online projects—developing a deeper understanding of information technology along the way. A company’s digital presence does more than communicate; increasingly it is a vehicle for doing the business of that organization.
Join IABC Edmonton and Digital Alberta for this half-day packed with strategy, tactics, and case studies covering a range of topics related to digital and the customer experience.
From the love-hate relationship between organizations and social media, to website usability and the bottom line, the day’s sessions will feature presenters and panelists who have led the charge on digital for their organizations.
8:15 – 8:45 Breakfast and Networking
8:45 – 9:45 Keynote Presentation
9:45 – 10:05 Networking Break
10:05 – 11:05 Breakout Sessions
1:10 – 12:10 Breakout Sessions
12:10 – 1:30 Lunch and Plenary Panel
Program is subject to change.
Tickets are on sale now here
This event is sponsored by DDB, nForm and the MacEwan School of Business Public Relations Program.
- Start Time:April 28 2017 - 8:15AM
- End Time:April 28 2017 - 1:30PM